Over the past year or so, Pinterest has been pushing what they’re calling Fresh Pins and relevant content. Many bloggers are finding that creating brand new images brings in the most results.
Pinterest has picked up on how their users respond better to graphics they haven’t seen before. Users also seem to love fresh, relevant content.
Now Pinterest is looking to fill that demand. That’s now got everyone asking one big Pinterest marketing question: how do you create Fresh Pins quickly?
I recently saw someone in one of my Facebook groups mention that they’ve seen people who post 10-15 new Pins every day. Of course, they were wondering just how people could be managing this.
If 10-15 sounds like a lot, don’t worry! How many new Pins you share will depend on how much content you have available—sharing at least 1-3 new Pins each day is totally acceptable.
However, that’s probably still a substantial amount of new graphics to create and share. Especially if you’re used to the old way of constantly looping the same Pins over and over.
Keeping up with the current demand for Fresh Pins is definitely possible. You just need a way to systemize your workflow so you can create Pins faster. That’s what I’m going to tell you about in this post.
Before I get into sharing my best tips, tricks, and secrets for creating a massive amount of Pins quickly, let’s first explore the latest best practices. I also want to touch on how you can change up your Pinterest marketing strategy to work within these guidelines.
This post is PACKED with information, so make sure you check the Table of Contents for a quick overview of everything. If you’re looking for something specific, you can click directly to that section.
💡 Disclaimer: This post contains affiliate links. If you make a purchase after clicking one of these links, I’ll make a commission or bonus for referring you at no extra cost to you. In addition, as an Amazon Associate I earn from qualifying purchases.
First, sorry for any misspellings or grammar mistakes in this post! I’ve been over it several times and I keep finding things. I’m sure I haven’t gotten them all so I’M SORRY!
But this section is really to explain that information in this post is based on what’s currently working for me. It’s important to remember that every niche and every website is different.
What works for one person may not work for others. You might try something from this post and not like the results and that’s okay. Adjust to find what will work best for you.
I’m also basing my findings on what it’s like to Pin on a relatively new website and my experience in the last 3-4 years with other websites. I also have experience with using Pinterest to make affiliate sales.
I realize a lot of you will probably be new to Pinterest and this might seem very overwhelming. But I strongly believe this is an awesome time for new bloggers to use Pinterest because it’s possible to get some faster results. In my experience in the past, this wasn’t the case.
The long game was really real!
So that said, remember there is no single way to work with Pinterest. There are just some basic guidelines that every strategy needs to follow, the official Pinterest Best Practices. We’re gonna go over those right now!
Pinterest Best Practices for 2020
Following Pinterest’s current best practices is a simple way to make your Pinterest strategy more effective and efficient. If you keep up with Pinterest updates, you won’t find yourself wasting time on things that no longer work well.
Doesn’t it make sense to focus on things that make your traffic go up rather than continue to do things the old way while your traffic slowly dies down?
Tailwind, a Pinterest scheduling tool and marketing partner, has worked closely with Pinterest to determine some safe pinning guidelines. They recently held a live stream on Facebook to announce the launch of their new tool, SmartGuide, that’s shaken up many bloggers’ strategies.
SmartGuide checks as you schedule Pins on with Tailwind to make sure you’re following Pinterest’s current best practices. It helps to keep your Pinterest account from getting suspended because of saving too many Pins too quickly. This way you can worry less about accidentally spamming and focus on other things you have to do for your blog or business.
What was really awesome about this announcement was that a Pinterest representative was available to answer questions. I take every opportunity I can to listen up when someone from Pinterest shares some insights.
If you’ve been active on Pinterest within the last year, most of what was shared shouldn’t be a big surprise. Many of the things discussed just confirmed what serious Pinterest marketers have already figured out.
So based on direct confirmation from Pinterest, the guidelines from Tailwind’s SmartGuide, and my own experience and experiments, here are the current best practices for Pinterest in 2020 and how to use them.
Create more “Fresh Pins”
What are Fresh Pins, you ask?
It’s simple. A Fresh Pin is a new graphic that has never been seen before on Pinterest.
So anytime you add a completely new graphic to Pinterest, you get a boost. I’ve been getting pretty much immediate results from Fresh Pins, even with a relatively new website.
It doesn’t matter if the actual content is from 2016 or 2020 (though you should keep your content updated). As long as the graphic is totally new, it will get some immediate exposure.
Pin much less than you used to
For a long time, people were pinning up to (or more than) 100 Pins every day.
Yup. That’s right. 100 every day!
Over time, especially with the decreased viability of group boards, people have been pinning much less. Most Pinterest experts will tell you a number around 30-50 per day. Usually about half or more of these Pins are from third-parties.
However, I’m finding that trying to keep up with a specific number isn’t really necessary—not just for your Pinterest success but also for your sanity since Fresh Pins are what get the most immediate attention these days.
Plus, your main focus should be on your own content rather than sharing tons from other sources.
With this in mind, you can save anywhere from 10-25 Pins daily and still see results as long as most of those Pins are your own Fresh Pins.
You’ll still want to save from Tribe members and group boards when necessary. Just don’t waste time trying to fit into some “magic number” of daily Pins because, in truth, it doesn’t exist. Just save Pins according to how much content you have available.
You can keep this number around 30-50 if you’re already doing this, have LOTS of content to share, and it’s still working well for you.
I’m not here to wreck your Pinterest results so if what you’re doing is working, keep doing it! But if and when you see a decline, then you’ll have an idea of what pivots to make.
If you don’t have enough content for lots of Pins, then focus on whatever you can manage each day. That’s completely fine too! Just work on creating more content on your site so you have more destinations to send traffic from Pinterest to.
Where you save your Pins still matters
Pinterest SEO is still important. Pins are still ranking in searches in the long term, so you don’t want your strategy to purely focus on the immediate results you get from posting new graphics.
From my personal experience, you’ll get the most Impressions, Saves, and Clicks on your first instance of a specific Pin graphic. While you may not receive the same results from other instances you post, it’s still important to share that graphic to other boards.
Pinterest relies on board names and other Pins within boards to help out recommend your Pin in search results, home feeds, and other places where the algorithm suggests related Pins. So even if you don’t see the effect directly, you’re still helping Pinterest understand your Pin in the long run.
Save repeat Pins to fewer boards
Tailwind’s SmartGuide suggests saving the same graphic to no more than 10 separate boards. A lot of people feel shocked about this specific change, but to me, it seems like a good guideline to follow.
Why? Because posting the same graphic over and over doesn’t work as well as it used to. It made sense when it worked, but now Pinterest just seems to bury repeat Pins.
We know that you can post a Fresh Pin for, but you should still be saving that Pin to other boards to boost its SEO value so it can rank in searches.
We also know that board names are considered when it comes to keyword searches. Doesn’t it make sense to add your Pins to boards with the most relevant keywords rather than to any board that’s just slightly appropriate?
Limiting yourself to 10 boards makes you more strategic and careful about where you save your Pins. It also helps to keep your Pins in front of an audience that’s full of people who will actually want to read the content behind the Pin.
Evaluate Your Pinterest Workflow
I’m what I call “ironic lazy” in pretty much everything I do. If I’m working on a project and come across a repetitive task that, I spend what seems like a disproportionate amount of time figuring out how to automate or batch it.
In other words, I do more work upfront so I don’t have to work as hard later. I always use this graphic that’s been going around the internet to illustrate what I mean:
This is totally me, 100%.
It’s slow going when starting out with this approach, but eventually, you win so hard. It’s totally worth it for tasks that you know you’ll be doing multiple times in the future.
I have one tool that I created over 10 years ago that still saves me time and headaches today. Another eventually became a standard in the virtual hairstylist industry (totally a thing).
Now I’m not gonna tell you to go learn how to code or anything, I just want to illustrate how doing a bunch of things upfront can make a big difference in the long run.
So what does this have to do with Pinterest?
Well, take a moment and think about how you create Pins right now.
What are you doing right now?
- Do you batch together certain tasks or do you do each thing as you need to create a new Pin?
- How long does it take you to create Fresh Pins?
- Do you use templates, either created by yourself or by others?
- Do you schedule your Pins or have a systemized process to save Pins manually?
- Can you quickly grab a URL and Pin description, or do you have to go back to your blog post every time you create a new Pin for an old link?
Creating Fresh Pins doesn’t have to take up all your time
If you said “no” to any of the above questions, you definitely have room to improve your Pinterest marketing workflow. Don’t feel bad if you did; there are actually tons of others just like you! Even I continue to find new ways to make my process faster.
How many people aren’t using templates, haven’t organized their Pin information (URLs, descriptions, keywords), or don’t create Pins in bulk actually surprises me a little bit. Some haven’t even thought that it’s even possible to do the work faster.
Instead, they spend 30-60 minutes on just a couple of Pins. But with the right workflow, you could be making 10 or even 30 Pins in this time frame. (There are a lot of other factors at play, so don’t quote me on that exact number!).
This post is here to save you from making the same mistakes! Since you now know what’s working best on Pinterest in 2020, you can put this advice into practice and not only speed up your Pin creation workflow but also your Pinterest strategy.
9 Actionable Tips for Creating Pinterest Graphics Quickly
Now that you understand why creating Fresh Pins is important, let’s talk about how you can change up your strategy without losing your sanity.
The biggest problem with creating 5-10 new graphics to post every day is that you have to come up with 5-10 new graphics.
This is a problem both for the average person and for the designer. The non-designer struggles to come up with ideas that are designed to get the clock. Meanwhile, the designer is hyperfocused on getting each individual graphic just right—or “just perfect” for some of us.
The reality is that the average person doesn’t actually care what your Pin looks like. It doesn’t have to be perfect, but it should follow some basic guidelines to catch attention and create curiosity or relief.
So rather than get stuck obsessing over every detail, here are some tips to help you streamline your graphic creation process, whether you’re a designer or not.
I found myself clutching my pearls when I saw someone say, once again within a Facebook group, that they’d never used templates before.
Even before Pinterest’s emphasis on new images, I was a little bit obsessed with creating templates. I would create huge batches of about 30 various designs so when it was time for a Pin, I could make 5-10 Fresh Pins in about as many minutes.
Having various designs has always worked well for me, even as far back as 3-4 years ago.
So instead of trying to come up with a brand new design every time you create Pins, have some templates ready that you can edit. Change the headline, the photo, and even the color scheme if you like, then call it done.
Take the time to batch create some templates
So to apply this advice to Pinterest marketing, take a bit of time to create a whole bunch of templates at once. This way you get most of the designing out of the way, which as I said before can be a challenge for both designers and non-designers.
Get it all done up front and you don’t have to later.
Create multiple templates within a single file
Another thing that will save time is to make sure your templates are all within a single file rather than one for each design. This way you can copy and move design elements and text between designs quickly.
Having your designs in one file also makes it much easier to focus on creating many graphics at once. Here’s a before and after example of my artboard setup in Affinity Designer and how I was able to use these designs to create Pins for another post. (Use the swipe handle to view each set.)
Most apps, Canva included, also allow you to export all your designs at once, too.
For graphics that you’ll upload to your site, you’ll also want to make sure your files are named properly for SEO purposes. One issue with multiple templates in one file is making sure the exported graphic files have a unique name that includes keywords.
When you’re exporting multiple files from Canva, you have no control over file names, so some people are out there changing file names manually. You don’t have to do this though! You can save time on this by using a renaming tool.
Use templates created by third-parties
There are tons of bloggers and designers who are sharing templates they’ve made. Some are free and some paid but there are definitely a ton of options out there. This can save you even more time and give yourself even more options to work with to create Fresh Pins.
A lot of templates are available are for Canva, Photoshop, and Illustrator. There are TONS of Canva templates out there because it’s the design tool of choice for most bloggers and entrepreneurs.
My favorite places to find templates are on Creative Market (excellent source for Canva and Adobe programs) and Envato Elements (mostly for Adobe programs).
You can find plenty of templates by searching on Pinterest as well. This is a good place to start if you want to find some free templates.
Purchase large template packs
If you’re interested in grabbing some templates, it’s worth it to try to find packs that offer a lot of different designs and variations.
Packs with 10-20 designs are common. If you used each design to create graphics for one post, that’s 20 Pins ready to go out on 20 different days.
I like to leave 2-3 days between posting a new graphic for one link, so 20 Pins are about 2 months’ worth of promotion. Nice!
You can also find designers on Creative Market who offer up their entire store in a relatively low-priced bundle. If you find a designer who has lots of template packs that you like, you can save yourself some money by buying their entire store bundle.
Don’t lock yourself into your branding
If you’re worried about using third-party templates because they won’t completely match with your own branding, there’s nothing to fear!
Having a central set of templates that totally matches the branding for your website is good. You can use these within your blog posts to encourage shares from your readers.
But your success on Pinterest isn’t tied to how well you stick to your branding. In fact, it may be better to have lots of unbranded Pins.
Exploring designs outside your own branding gives you new ways to connect with your audience and additional opportunities to create Fresh Pins.
You’re able to experiment with targeting different segments of your audience as well as catch the eye of people who enjoy a variety of aesthetics. You’ll also have room to create images based on designs that are trending on Pinterest.
Again, how “pretty” your design is won’t make or break your success either. Pretty much every blogger in every “era” of Pinterest has a few really ugly Pins that just won’t go away because they bring in so much engagement.
Determine fonts and colors ahead of time
Have sets of fonts that work well together and colors that you can use to customize templates readily available. This way you don’t waste time playing around with ideas while you’re creating Pins. You can just refer to your predetermined sets and pick something that works.
Save even more time by picking up my Pin Design Shortcuts kit, which currently contains 60 color palettes and 36 font combinations that you can use along with the 60 templates also included in the kit. You can also grab templates from other sources, like Creative Market or other bloggers, and use the fonts and colors included with the templates.
Reuse elements when possible
It’s not necessary to create 100% brand new design elements every time you create a Pin. You can take parts from one design and use them to create another.
Using repetition across designs also helps to create a cohesive style that your fans can recognize even if you’re using fonts and colors outside your official branding.
Get a stock photo membership or start taking LOTS more photos
Using a different photo is one quick way to change up your Pinterest graphics and turn them into Fresh Pins. This makes stock photo memberships highly valuable for Pinterest marketers.
Yes, there are tons of free stock photos available on sites like Unsplash, Pixabay, and PicJumbo.
But the problem with using these is that everyone else is also using them. Pinterest analyzes visually similar images, which means that using the same photo that someone else does might give the algorithm the wrong impression of what your link is really about.
Using photos that you have to pay for drastically cuts down your competition and gives you an advantage over others who only use free photos.
My favorite resource for a huge collection of stock photos is Envato Elements. They’ve recently merged services with Twenty20 so you’ve got access to unlimited downloads of over 21 MILLION photos.
Other popular options for stock photos include:
If you’re looking for styled stock, there are tons of resources for those, too!
Below I’ve listed some of my favorites. Many of those sites also have some images available free if you are looking for free stock photos.
- Ivory Mix
- She Bold Stock
- Styled Stock Society
- Fempreneur Styled Stock
- Haute Stock
- SC Stockshop
- Kate Max Stock
7 Tools for Creating Pinterest Graphics (and Videos!) Quickly
Now it’s time to put these all these tips into action!
There are a lot of different ways to create Pins out there if you know where to look. Unless you geek out about tech tools and downs a ton of time on Product Hunt like I do, you’re missing out on a ton of different apps that can save you time.
Some of these are free, but I’d really be doing you a disservice if I only focused on free tools. To me, it’s worth it to pay if something frees up my time so I can work on other money-making tasks, like creating a new product, rather than reinventing the wheel every time I have to create a Pin.
So with that said, here are some of the best tools to create Fresh Pins to promote your links on Pinterest.
Canva is probably the most popular tool to create graphics among content creators, printable sellers, and all kinds of other online entrepreneurs. It’s so popular, there are tons of educational resources teaching you how to use it as well as template packs that others give away or sell.
You can find an entire section dedicated to Pinterest templates on Creative Market. Here’s a link directly to a search query I’ve already created for you that searches this section for Canva Pinterest templates.
Aside from static images, you can also create videos on Canva! Even if you don’t have an actual video to go along with your Pin, you can use free animated elements in your photo or text-based designs.
Stencil is sort of like Canva, but not quite as robust. However, I love it because it has a WordPress plugin, which you can find in your WordPress dashboard. You can create and edit graphics while you’re writing or editing your blog posts.
One trick to make Stencil in WordPress really useful is to:
- Create blank templates in Canva or your favorite design software
- Bulk upload a PNG of those templates to Stencil
- Add in the text for your articles to the blank graphics you uploaded to Stencil
If you use a transparent PNG for your template, you can still have the freedom to change photos inside Stencil as well. You just stick the uploaded graphic on top of the photo.
RelayThat has tons of templates that you can resize into pretty much any type of graphic—whether that’s for Facebook, Twitter, Instagram, or Pinterest. There are even sizes for banner ads.
You enter basic information—like brand fonts, colors, and the text you want to appear on the templates—and then you can pick from any template.
There is one downside to using RelayThat. The editing is limited since each template is supposed to be relatively the same across multiple sizes. So if you want to customize your templates a lot, it’s better to use something else.
If you can find yourself making good use of RelayThat, you can do like I did and grab the lifetime deal on AppSumo.
Affinity Designer is best described as an alternative to Adobe Illustrator. I prefer it over Illustrator for lots of little reasons, but the biggest is that it works faster when you have lots of images in a single file, which is a big deal when it comes to Pin graphics!
I also like that it has some simple photo editing tools so I don’t have to open another program to change the brightness and contrast on any stock photos that aren’t quite as bright as I’d like (bright images work well on Pinterest).
If you’re comfortable with professional design tools, now is a perfect time to try out Affinity Designer!
Until April 20th, you can download a 90-day trial and 50% discount for all three Affinity apps. This is Serif’s way of helping to support creators during the COVID-19 outbreak.
This is a really powerful WordPress plugin you can use to automatically create graphics for Pinterest, Facebook, and Instagram. You can actually set any custom dimensions you want, so you could create graphics for anything.
Placid uses data from your posts (like featured images and post titles) to generate graphics automatically. This works well because Pinterest actually does check to see if a photo appears within the content of your link.
You can use Placid for non-WordPress websites, but you’ll need some coding experience to make it work.
Bannerbear essentially does the same thing as Placid, making it another tool that’s perfect for creating Fresh Pins.
They have a WordPress plugin and embed codes that you can use for Shopify or other web platforms, but they’ve recently mentioned that they want the tool to be most useful for developers. So if you’re not too comfortable with code, you may want to go with Placid instead.
Otherwise, Bannerbear as an automation tool is just as powerful as Placid. It’s also cheaper since you can buy pay-as-you-go credits rather than pay a monthly fee.
InVideo is the best solution I’ve found for making videos for Pinterest that are more engaging than what you usually see. At least for those of us in information-based niches like mine where our videos are more like slideshows (as opposed to a cooking or DIY video).
You can easily use one of the preset motion graphic templates to take highlights from your written blog post, add stock images or video, and produce a video that looks like you spent hours in After Effects to create.
If you try InVideo and you like it, snatch up the lifetime deal through AppSumo so you only pay once instead of monthly.
Start Creating Your Fresh Pins
Phew! Okay, this was way more information than I thought I’d end up writing, but I really wanted to share all my best tips. It’s actually become so much that I’ve split this post into two!
So after reading this post, Part 1, you now know:
- To share new, Fresh Pins to Pinterest and other best practices for the best results on Pinterest.
- How to evaluate your Pinterest marketing workflow.
- Tips and tricks for making graphic creation faster
- Several tools that you can use to create Pins, such as Canva, Placid, and RelayThat.
Part 2 of this series breaks down tactics for actually uploading and saving your Pins to Pinterest. You may know how to add Pins already, but this post is about streamlining the process so it takes you less time.
These tips aren’t specific to scheduling or saving Pins manually, so anyone can use them!
I’ll also explain why Tailwind is the fastest way to schedule for Pinterest if you’re okay with scheduling.
I’d also really appreciate it if you checked out Pin Design Shortcuts, a library for color palettes, font combinations, and Pinterest Pin templates. You can use these resources to create your own templates or edit ones you collect from other designers.
I hope all these tips help you improve your Pinterest marketing workflow and save you tons of time. Happy pinning!
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